Dale Earnhardt Jr. Takes the Inevitable Step to Expand His Empire


The personnel decisions Dale Earnhardt Jr. announced last week, including making his sister the CEO of all his business interests, apparently weren’t a step to prepare for expansion down the road.

That’s because the expansion is already taking place. Alas, and much to the disappointment of the NASCAR Hall of Famer’s racing fans, this isn’t about moving JR Motorsports into the Cup Series, long the subject of speculation. But it is about growing in an area where Earnhardt is already winning.